Earvin “Magic” Johnson, Jr. is a retired American professional basketball player who played point guard for the Los Angeles Lakers of the National Basketball Association.
“Earvin Magic Johnson and his wife Cookie Johnson have become one of the most powerful business couples African-American business in America. Magic is a Major League Baseball owner, an NBA Legend, a 2-Time Hall of Famer, an Entrepreneur, a Philanthropist and a Motivational Speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the status of #1 Brand in Urban America.
Today, Magic is Chairman and CEO of Magic Johnson Enterprises (MJE), which provides high quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. Magic’s wife, Cookie serves as Secretary of the Board of Directors for the Magic Johnson Foundation.
The conglomerate is comprised of multiple business entities and partnerships that include Canyon Johnson, a $1 billion dollar real estate fund, Yucaipa Johnson, a $500 million dollar private equity fund, ASPIRE, a new African-American television network, Sodexo MAGIC, Magic Airport Holdings, T.G.I.F. Friday’s Restaurant, Inner City Broadcasting Corporation, Detroit Venture Partners, and Vibe Holdings, LLC – Mr. Johnson is the Chairman of the multi-cultural media company that houses the Vibe, Uptown, and Soul Train brands.
Cookie is the first spokeswoman for the I Stand with Magic campaign, joining her husband Earvin “Magic” Johnson, the Magic Johnson Foundation and Abbott in their continued fight to end Black HIV/AIDS. She is instrumental in the five-year effort to help reduce new HIV infections in the African-American community by educating minority women about the disease and providing helpful tools for prevention and testing.
Cookie was also instrumental in establishing the BREATHE Program, a national asthma awareness initiative that works to educate children and parents about the impact of asthma in urban environments.
As an honorary chairperson for the Children’s Defense Fund, Cookie helped raise awareness of children who struggle to overcome tremendous obstacles in life. She is also chairman of Prototypes, a program that provides education and care for women and children affected by HIV/AIDS.
Cookie is also involved in the Successful Young Women’s Program at her church, the West Angeles Church of God in Christ, where she teaches a class directed to bettering the lives of young teenage women. She is also involved with “Have I Got a Story to Tell” as a member of All Trees Productions that includes entertainers who donate their time to tell inspirational stories through word or song.
Mr. Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where his unwavering commitment to transform Urban America continues through HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.” (Wilma W. Daniels, University of North Carolina Wilmington)